About Axon Group
Axon Group combines advanced expertise and technologies to tackle complex industrial challenges in the fields of water and air purification, powder coating, noise control and temperature control. With 10 specialised companies, we offer innovative, high-quality solutions for various sectors.
About this position
As a Marketer – Content Specialist, you are the creative force behind our multilingual content. You develop and disseminate compelling stories that strengthen the brands of our business units and the brand awareness of Axon Group. You do this via LinkedIn, our websites, the company blog and other channels. You know how to effortlessly translate complex, technical solutions into clear stories and shorts in Dutch, French and English – content that creates engagement and generates leads.
Your responsibilities
The role of Marketer - Content Specialist can be divided into various tasks:
Multilingual content creation
- You will write, edit and proofread social media posts in Dutch, French and English.
- You will also do this for blog articles and case study summaries, but to a lesser extent.
LinkedIn-management
- You plan and publish content on the company pages of the various entities.
- You monitor KPIs and activate the business unit leaders to strengthen content.
Editorial planning
- You manage the quarterly content planning.
- You research and/or assign new topics that highlight Axon Group's six solution areas.
SEO & conversion
- You apply SEO best practices, such as keyword research and on-page optimisation.
- You optimise calls-to-action to increase findability and conversions.
Cross-functional collaboration
- In this role, you will work closely with various teams, such as engineering, sales and development, to convert complex technical information into accessible, audience-oriented content.
Analysis & reporting
- You analyse performance via LinkedIn Analytics and Google Analytics, reporting concrete insights and recommendations on a monthly basis.
Your profile
- You are skilled in storytelling and copywriting for B2B.
- You get energy from simplifying complex matters.
- You understand LinkedIn as a channel.
- You have knowledge and experience with design and content tools such as Adobe or Canva.
- You work independently with planning and priorities.
- You preferably have 5 years of experience as a content marketer in a technical environment.
- You are Dutch and French speaking, English is a plus.
- You have basic knowledge of SEO and analytics.
Apply here and shape your future with Axon Group!
Would you like to be part of Axon Group but haven't found a match among our current vacancies?
Send us your spontaneous application!
